Monday, September 30, 2019

Discuss the meaning of justice Essay

Critically analyse the extent to which the law is successful in achieving justice, and discuss the difficulties which is faces in seeking to do so. (30 marks + 5 AO3) Justice is central to our law. Most would agree the law should be just, but justice is not easy to define. The concept has been studied by many philosophers all of whom have their own theories of what a just society should be. Aristotle, a Greek philosopher, was born 384 years before Christ (BC). He separated justice into two parts – distributive justice and corrective justice. Distributive justice is concerned with the fair distribution of society’s wealth. He went onto say that this wealth should be spread according to merit and an individual’s contributions into society. So this system relies on giving to those who have contributed in some way rather than to those who are needy. Aristotle said that distribution on the basis of people needs merely rewards the lazy and so would be unjust. Correctiv e justice he said, is needed to ensure that individuals can keep their entitlements. He believed that if someone is to steal from another the court should ensure that the offender does not gain and the victim does not lose out. This idea can still be seen in areas of law such as compensatory damages for negligence. Aristotle also had other controversial views. He believed that people where either suited by nature to be slaves or masters and this was seen by a matter of fit. He thought that children who were born into families of slaves were suited to carry out that role. Aristotle also believed that women where inferior to men as they are ‘colder’ and lack the ability to produce semen and so he viewed them as ‘infertile men’. He went onto say that women belong in the home and should be ruled by men who were superior. Our law today prohibits discrimination on grounds of sex so these ideas are no longer acceptable to us. Thomas Aquinas, born in 1225, was a theologian who also believed in distributive justice, but said that our society’s wealth should not be distributed just by merit, but also by rank and need – he stressed our moral obligation to look after the poor. Read more:  Justice Denied is Justice Delayed Essay Karl Marx, born in 1818, is widely regarded as the founder of communism. Marx developed a very different model of distributive justice which can be understood from his words ‘from each according to his ability, to each according to his need’. This requires that each should maximise their contribution to society by exercising full use of their abilities and secondly, each should receive in accordance with  need, regardless of what they have contributed. But if people are automatically given what they need, will they be motivated to work hard? Not only this, but how do we accurately determine what someone needs? Bentham, widely known for his development of the utilitarian approach to justice, said that maximising happiness is the object of justice. Utilitarianism is based on the doctrine that all actions should be judged in terms of their utility in promoting the greatest happiness for the largest number of people. John Stuart Mill, a 19th century liberal supported Benth am in his work of utilitarianism. He said that actions are right ‘in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness’. But unlike Bentham, Mill concentrated on the quality of happiness rather than merely the quantity of people who are happy. He also went onto say that justice ‘includes respect for people, for property and for rights, as well as the need for good faith and impartiality’. But the concept of utilitarianism can be heavily criticised. The greater good will not benefit the minority groups and ignores the feelings of individuals, as satisfying those needs may sacrifice happiness for the greater good. Under utilitarianism, torturing one person, even if it turns out that the person is not to blame, as an attempt to save the lives of others is considered to be just which some would consider morally wrong. So the expense of one innocent person or a minority group would justify the happiness of a greater number. John Rawls (1921-2002) was a professor of political philosophy at Harvard and set out in his book ‘Theory of Justice’ the concept of social justice. Rawls said that a just society is one in which rational people would choose to live if covered by a ‘veil of ignorance’. This meant without any bias towards their own situation i.e. their wealth, age, social class, gender, health intelligence and every aspect of their life. He said there are two basic principles of justice that would be chosen under these circumstances. Firstly, the principle of liberty, i.e. the maximum possible liberty for all. And secondly the principle of difference which says that goods should be distributed equally except where unequal distribution benefits those who are least advantaged. He also said they would choose equality of opportunities for social advancement which differs from Aristotle’s idea of people being born into or fitted to certain roles. Robert Nozick was a Harvard colleague of Rawls and developed an entitlement  theory of justice which had three elements. 1) A principle of justice in acquisition, dealing with how property is initially acquired. 2) A principle of justice in transfer, dealing with how a property can change hands. 3) A principle of rectif ication of injustice, dealing with injustices arising from the acquisition or transfer of property under then two principles above. This third principle, he said, would not be required if the world was entirely just. He said that where a person gains property in accordance with the principles of acquisition and transfer, they are therefore entitled to keep the property. But where people gain property due to wrong doing i.e. fraud or theft the third principle provides a remedy. Nozick’s ideas are consistent with right wing conservatism, but are diametrically opposed to the ideas of Marx. The term law can be defined as ‘the principles and regulations established in a community by some authority and applicable to its people, whether in the form of legislation or of custom of the police, recognized and enforced by judicial decision’. Justice on the other hand is not as easy to define as we have discovered people have very different views of what a just society is, but I think we would all agree that the law should attempt to achieve justice as best it can. This view was expressed strongly by Lord Denning who said that law should always strive to achieve justice. He said that ‘the proper role of the judge is to do justice between the parties before him. If there is any rule of law which impairs the doing of justice, then it is the province of the judge to do all he legitimately can to avoid the rule or even change it so as to do justice’. But others views are slightly more restrictive. For example Sir Robert Megarry had said that it is the judge’s role to administer justice ‘according to the law’. But we have seen this will not always give a just result. Emily Andrews had told the police that she was repeatedly raped by her husband, but later withdrew the accusation because of great family pressure. She was then jailed for 8 months for perverting the course of justice and her guilty husband was able to walk free. After spending 18 days in prison her prison sentence was finally overturned by Lord Judge. She is now struggling to gain custody of her four young children. Lord Judge said ‘this is an exceptional case and we hope that it will be very exceptional for cases of this kind to be prosecuted to conviction in the Crown Courts’. So it seems as if Lord Judge was saying she should not have been prosecuted, but it would have been  a very bold person to not have imposed charges because the law is very clear. So this example clearly shows that justice cannot always be achieved by following the law. Justice is often sub divided into procedural and substantive justice. Procedural justice refers to the idea of fairness in the processes of legal proceedings, whereas substantive justice is justice in the content of the law. One aspect of procedural justice is natural justice which has two basic principles. The first is the rules against bias (nemo iudex in causa sua). In the case of Rv Bingham Exparte Jowitt the defendant was on trial for a speeding offence, and his evidence was contradictory with that of the police officer’s. The magistrate said ‘my principle in such cases has always been to believe the evidence of the police officer’. This shows bias, and so it was not considered to be a fair trial – judges must be impartial. It was said by Lord Denning in Metropolitan Properties Ltd v Lannon that ‘justice must be rooted in confidence, and confidence is destroyed when right-minded people go away thinking: the judge was biased’. It also means that where a decision maker i.e. a judge has a connection with a part y or a witness they should stand down. In Re Pinochet Lord Hoffman should have done just that. Amnesty international gave evidence against Pinochet. Lord Hoffman was a non-executive direct of Amnesty so he had an undeclared link to the case. There had to be a second rehearing so justice was seen to be done. The second basic principle of natural law is the right to a fair hearing – the right to be heard (audi alteram partem). Both parties’ cases must always be put forward. This is illustrated in the case Re A where it involved a decision whether conjoined twins should be separated which would end the life of the weaker twin. Although the twins could not speak for themselves, both were represented at the trial. It also includes that a person should be given adequate prior notice of charges or allegations and a reasonable opportunity to put together his or her case. In R v Thames Magistrates’ Court ex parte Polemis a sea captain was not given adequate time to prepare his evidence for the case. He received his summons at 10.30am and the trial was heard that day at 4pm. Another difficulty in achieving justice is m oney. Although the legal aid budget is  £2 billion, legal aid was already very restrictive in civil cases. It is not available for personal injury cases so they usually run on a no win – no fee basis which means that  solicitors will only accept cases that they think are very likely to win. This means that a lot of personal injury cases will go unheard because of lacking representation. Not only this, but the current legal aid bill makes very severe cuts to legal aid.  £350 million will be cut from family and civil cases which will impact on the poorest in our society like those who are on benefits. Also legal aid will no longer be available for debt advice, benefit advice or housing. This means that more people will be forced to represent themselves at trial which will make trials much longer and less efficient therefore ultimately more expensive. It has also been proposed that legal aid is removed from medical negligence. This means that again, people will have to rely on a no win – no fee basis. So a lot of cases won’t reach court as solicitors will only take on cases that have a very high chance of winning. As a result of this, badly injured people will remain uncompensated. It is also important that rules of evidence are strictly followed to ensure that justice is served. After there has been a crime, especially if it is a high profile case, there is often a lot of pressure on the police to secure a conviction. This pressure may sometimes lead to unlawful behaviour in the way evidence is obtained. An example of this can be seen from the case of Paul Blackburn who was charged with the attempted murder and sexual assault of a nine year old boy at the age of 15. Paul Blackburn served his 25 year sentence and not until 2 years after he was released was it found that he was actually wrongfully convicted. The entire case against Blackburn rested on a confession he had handwritten, after more than four hours of intense interrogation. He finally gave into the two detectives and wrote a statement which was, he says, effectively dictated to him by the detectives. He said ‘they even helped me spell the words I didn’t know. My writing was quite basic at the time’. At the appeal in 2005 the three appeal judges heard expert testimony which questioned how a 15 year old, poor educated boy could have written a document which was punctuated and included technical terms, all of which spelt correctly. So it wasn’t until the 25th of May 2005, 28 years after the conviction that Paul Blackburn was finally acquitted. Some may argue that now Blackburn has been found to be not guilty at appeal, justice has finally been served. But 25 years of imprisonment down the line, not to mention the actual criminal walking free, can we really say justice has been served? Paul Blackburn is  now described as ‘an emotionally shattered man’. Another difficulty in achieving justice is unreliable expert evidence. When someone is up at the stand and introduces themselves as for example Professor Sir Roy Meadows a member of the general medical council the jury are likely to believe what they say. So in some way it must be checked upon that this evidence is reliable before it sways the decision of a jury in a serious criminal trial. An example of how unreliable expert evidence can affect a trial can be seen from the case of Sally Clark. Sally Clark was convicted for the murder of her two sons in 1999 and sentenced to life imprisonment even though she insisted it was caused by cot death. After spending more than 3 years in prison she was released in January 2003 after expert evidence given at the trial by Professor Sir Roy Meadow, a paediatrician, was discredited. During the trial he had said that the chance of having two cot-deaths in one family was 1 in 73 million, which undoubtedly and understandably lead the jury to convict. This evidence given by Sir Roy Meadow also lead to the conviction of Angela Canning who was sentenced to life imprisonment in April 2002 for the murder of her two children which she insisted was caused by cot death. He had said that one cot death in a family was unfortunate, two was suspicious and three was murder. After 20 months in prison Canning was released in December 2003. Her case was re-opened after an investigation found three previous cot deaths in the family, suggesting a genetic cause. After investigation it was actually found that Sir Roy Meadow’s evidence had no statistical basis and ‘grossly misinterpreted the chance of two sudden deaths with in a family’ so Sally Clark and Angela Canning’s convictions were overturned. These two cases show the power and the effects of expert evidence given at a trial. I think that it is important for future cases that expert evidence is checked upon for its reliability to prevent more horrific miscarriages of justice like the cases of Angela Canning and Sally Clark. And in fact the Law Commission want to do just that. Their report in 2009: ‘The Admissibility of Expert Evidence in Criminal Proceedings in England and Wales’ said that expert evidence’s reliability should be assessed by the trial judges, their recent report published in 2011: ‘Expert Evidence in Criminal Proceedings’ makes recommendations to the original in light of the comments they have received. The repo rt proposes that there should be special statutory admissibility test for expert opinion evidence. However the courts will only apply the test if it appears that the evidence might be insufficiently reliable to be admitted. They also said that there should be a single list of criteria to help the trial judges apply the test. And finally that the party seeking to rely on the expert evidence should bear the burden of proof in demonstrating its reliability, even if that party is the accused. These proposals where agreed in February 2011 and I think would ensure a much fairer law on the admissibility of expert evidence and will help us to achieve justice in future criminal cases. Corrective justice is an aspect of procedural justice which involves rectifying mistakes. One way in which mistakes can be rectified in our law can be seen from our appeal system. Originally in our appeal system, a retrial was not permitted if the defendant was acquitted but the appeal system has now broadened and gives the prosecution a right of appeal against an acquittal if there is ‘new and compelli ng evidence’: Criminal Justice Act 2003 (part 10). For example in Rv Dunlop the defendant confessed to a police officer that he had murdered Julie Hogg in 1991 but as he had already been acquitted in 1989 so no further action could be taken. This meant that in 2006 Dunlop was retried and was convicted of murder. Another way in which our law seeks to ‘correct’ justice can be seen from the Criminal Cases Review Commission (CCRC) which was set up in March 1997 by the Criminal Appeal Act 1995. It is an independent and impartial body that reviews the convictions of people who have been found, they think, wrongfully convicted or harshly sentenced and refers the appropriate cases to the appeal courts. The CCRC have had over 1,300 applications, 320 of which have been re-heard and the convictions quashed. An example of such is Rv Andrew Adams. The defendant was convicted of murder and sentenced to life imprisonment on the 18th of May 1993. The defendants appeal was dismissed by the Court of Appeal Criminal Division in January 1998. The CCRC referred the case to the courts in 2005 on the basis that there was incompetent defence representation, material non-disclosure by the prosecution, errors in the summing-up and that the jury had received inadmissible evidence concerning the appellant’s bad character. An appeal was granted and at the trial, finally, after spending 14 years in prison, on the 12th of January 2007 the defendant’s conviction of murder was quashed. It could argued that because Andrews was convicted of murder and spent 14 years in prison, justice was not fully achieved for him. But at least  because of the CCRC he is now a free and proven to be innocent man. I do think that the CCRC do well to help us achieve justice in our society, but there are mixed opi nions about the body. It has been found that every year the CCRC reject 97% of applications from individuals who claim they have been wrongfully convicted. Professor Michael Zander a member of the Runciman Royal Commission which recommended the setting of the body after cases the Birmingham Six, Guilford 4 and Maguire Seven, all of whom were wrongfully convicted. Zander believes that the CCRC need to use a little known power to refer cases to the court of appeal even when no new evidence has been uncovered, if there is serious doubt about the conviction. ‘They could use this power more’ says Zander. He also went onto say that ‘innocent people are in the greatest difficulties once they have been convicted. It is not always the case that something new can be found, even with the best will in the world and all the investigations that can be mustered’. He has also criticised the body for its overreliance on paper analysis of evidence and for not actually visiting the individuals in prison which is something that the Royal Commission had recommended. Also the body will only refer cases where they think there is a â €˜real possibility’ that the conviction will be overturned on referral to the court of appeal. But many have said that this is too restrictively interpreted by the CCRC. 45 cases listed by campaigners as having ‘plausible claims’ of innocence have been turned down by the body. So although the CCRC have been successful in overturning the convictions of some innocent people, there is still a long way to go. Just 3% of applications to the body are referred to the appeal court. So although the body is succeeding to help a small number of people who have been wrongfully convicted, which of course should be commended, there may still be a large of number of those who are not guilty whose cases are bit referred. Substantive justice is justice in the content of the law. Does the way we set out our law achieve justice as best it can? The law of murder is regularly criticised for being unjust as you can be guilty of murder with intending to kill or surprisingly, intending to cause serious harm, without knowing any risk of death (Vickers), both of course receiving the mandat ory life sentence. It seems unjust and extremely unfair, that a man who only intends serious harm and a man who sets out to kill are put in the same category of crime and both receive the same mandatory life sentence. In 2006  the Law Commission proposed that murder should be sub-divided into two categories. The first would be called ‘first degree murder’ and would cover defendants who intended to kill. And the second category would be called ‘second degree murder’ which would cover defendants who intended serious harm but were not aware there was a risk of death. By separating the offence, only defendants convicted of first degree murder would receive the mandatory life sentence and second degree murder would allow the judge discretion in sentencing. I think these proposals ensure a fairer law on murder and would help justice to be achieved. To conclude, I don’t think that anyone could say honestly, that we have a legal system that ensures that justice is always achieved, however much we aim to promote it. But I don’t actually believe that a law can ever be drafted that ensures justice for every individual. Even now, when wrongfully convicted people like the Birmingham Six, Paul Blackburn, Sally Clark and Angela Canning walk free, their lives are changed forever always hindered by the effects of a convicted of murder, justice doesn’t quite seem to be the word. It may be possible that someone is able to create a legal system that they believe will always achieve justice, but as we have seen people have very different ideas of a just society, so it is impossible that everybody’s needs are met. For our legal system to achieve justice, all members of that system have to be fair, unprejudiced and free from corruption, which we have seen is not always the case. The detectives who questioned Paul Blackburn, then a 15-year-old boy for over 4 hours and forced a conviction out of him, dictating the words for him to write in his statement were most definitely not fair. How can we ensure that every single person who in some way affects the course of justice is impartial, unbiased and honest? How can we ensure that a judge, an influential and important part of any trial is fair and non-discriminatory? Former Law Lord Tom Bingham said that perfect justice is an unattainable ideal. He said ‘a time is unlikely to come when anyone will ever be able to say that perfect fairness has been achieved once and for all, and in retrospect most legal systems operating today will be judged to be defect not yet recognized’. Unfortunately I think that these realistic words run true and although we can do everything possible to strive to achieve a just society, it will only ever be an unattainable ideal.

Sunday, September 29, 2019

Philosophy of Human Nature Essay

Evil can be used in two ways- when someone has done evil and when someone has suffered evil. Since God is good, God does no moral evil; however, because God is just, God punishes the wicked and thus causes the evil of punishment. People are the cause of their own evildoing. Furthermore, because learning is good a thing, we do not learn evil. It is people’s inordinate desires that drive their evildoings. There are two laws- eternal law and temporal law. Both laws are good and guarantee people to live perfectly. To live perfectly and well, we need to know that we are alive, that we live with reason and understanding. And when the impulses of the soul are guided by reason, a person is perfectly ordered- eternal law. However, it is possible that the reason or mind does not rule. According to Augustine, this can only happens if a person’s own will and free choice make the mind a companion of cupidity. It is up to us to decide whether we want out will to be good or bad, and whether we desire things we can lose or we can’t lose. Thesis (What is the central point of the reading? Use no more than three sentences. ): Augustine claims that people do evil by the free choice of our will. Your questions So if God is all good and omnipotent, then why will God allow anyone to do evil by the free choice of their will? If we are images of God, and God is all good and omnipotent, shouldn’t we be all good and not act in ways that conflicts with God’s image?

Friday, September 27, 2019

Managing Diversity in the Workplace Essay Example | Topics and Well Written Essays - 1250 words

Managing Diversity in the Workplace - Essay Example Diversity is a powerful tool in the growth and success of any organization today. With the increase in globalization and technology, most organizations have become multicultural. Additionally, the economy has globalized. A case study of â€Å"All-Inclusive† Real Estate Company from where I work focuses on diversity in the workplace. An analysis on the culture of the company indicates that diversity in the workplace is inevitable. Therefore, the organization’s work force must work at benefiting from it. When an organization manages diversity well, it becomes best suited to grow. On the other hand, if diversity is not well managed, it could lead to wastage of time and resources. The company has a multicultural workforce. The heterogeneous nature of the workplace highlights complex cultural relations, unified by a common goal. Employees of the company learn the organizations culture after they are employed and after they go through orientation and training. By working unde r guidelines set up by managers and supervisors, they get to share the vision, mission and goals of the organization. Once in the organization, employees identify with shared symbols, norms and values that the organization and its managers uphold. New employees learn to adjust to the organization, whilst the organization adjusts to them. The company highly promotes diversity, which increases more social awareness and integration. Multicultural organizations which strongly support diversity experience great social integrity (Gilbert and Ones, 685-704). The company has a diverse work force, both in its top management and its support staff. A look at some of its top officials gives a better picture of how individual differences can blend perfectly to produce a highly productive workforce. The company’s managing director, Susan is Jewish American. She exhibits power and good leadership. She believes that diversity should not hinder improvements and developments in the workplace. To implement successful changes in the organization, focus should be placed on the changes and not barriers such as culture (Beer et al 291). Her philosophy is that however diverse an organization is, the goals of the organization should cement individual differences to realize a friendly working environment. She highly promotes a good working atmosphere for employees within the organization. In addition, she encourages a cordial relationship with the organization’s clients. Susan emphasizes professionalism, aimed at ensuring integrity and competence. Her leadership is based on open communication to encourage participation from employees. She liaises with employees to assess behaviors and practices. She is supportive and open minded, attributes that she encourages everyone to acquire. She works to promote confidence in the company. Susan believes in maximizing people’s potential by encouraging them to specialize in what they do best. She often refers to the idea that p roper management of diversity is advantageous in an era that emphasizes flexibility and creativity to beat competition (Cox, 50). She promotes diverse ideas by holding regular meetings with staff members to discuss any issues arising and better ways of doing things. She understands her employees and has a unique relationship with all of them. If

Discovery rules Research Paper Example | Topics and Well Written Essays - 1000 words

Discovery rules - Research Paper Example Although this e- discovery technique strategic move is to be implemented, it does not entirely represent a complete turn from the digital forensic but rather it is a way of natural merger scheme. Thus, this strategy involves the utilization of both techniques to achieve a more effective strategy. This will enable a complete focus on the law, policy enforcement as well as the forensic examination. The European Union needs the implementation of strategies that prevent and further control organized crimes for the future development of the union and its member states (Brown, 2003). Discussion The necessity for apt identification, analysis and significant investigation of electronic media has never been extra vital. The forever-changing risk environment accessible by cyber illegally and technical advances has essential modern analytical processes to impact on scene forensic. Investigators encounter a lot of confrontations for confining unpredictable data, conserving possible evidence and upholding the reliability of the electronic offense sight while guaranteeing the record remains feasible and available for more analytical efforts. The accomplishment of these procedures is calculated in minutes and not days. The Cyber Forensic ground procedure recommends onsite or ground advancement for supplying the identification, investigation and interpretation of digital verification in a small moment, without the prerequisite of having to acquire the scheme back to the laboratory for a thorough inspection or attaining an absolute forensic representation. The proposed form sticks to normally held forensic ethics, and does not counteract the capacity that once the original field trial is accomplished, the system storage device is to be transported back to a laboratory setting for a more systematic assessment and analysis. The CFFTPM has more over been regarded to be successfully employed in diverse genuine world cases and its analytical significance and practical approach has a lso been sufficiently verified. Furthermore, the derived proof from these cases has not yet been confronted in the court procedures where it has been initiated (Blakeslee, 2010). The forensic information is collected using the device SSD. This device utilizes silicon chips to store the forensic data of an individual. Furthermore, the machine is accountable for the dispensation data using its individual processor. For the forensic field, this device has a great impact because it can start running software routines on the data stored when supplied with power. Additionally, the device is very fast in implementing its task. It further has got more immunity to the shock and also the magnetism effect. The data can further be used as proof throughout court investigation. This device further ensures easy and quick delivery of the records to the required destination. It further guarantees safety and confidentiality of the forensic data. The procedures followed during the collection of the fo rensic data, its preservation and moreover its transportation follows a set of policy and regulation. Thus, it guarantees confidentiality and privacy as it moves from the EU to United States (Roper & Jopling, 2010). Meanwhile,

Thursday, September 26, 2019

A Report on the Marketing Activities of the 2012 London Olympics Essay

A Report on the Marketing Activities of the 2012 London Olympics - Essay Example The report further discusses the effectiveness of the internet as a medium of promotion and concludes that it has been really successful in reaching out to identified market segments Introduction The London 2012 Olympics are an event of a lifetime. The excitement for this event builds up as every seconds passes by, as without any doubt this would to be the biggest sporting event of the year. The London 2012 Olympics provide an opportunity to all companies of the United Kingdom to promote their image throughout the world and that's the core reason why many major companies can be seem to tag along the London 2012 Olympics as official sponsors. There are further four categories of sponsors, namely, worldwide partners, official partners, official supporters and official suppliers and providers. This report seeks to shed a light on the marketing mix being used promote London 2012 Olympics, the marketing activities being used and the segments that are being targeted. Aims and Objectives Ev ery country that host the Olympics does so because of the benefits that come along with it. Organizers of the London 2012 have the following hope to achieve the following aims as they prepare for the largest sporting event of the year: To increase tourism to the UK by inspiring travelers from all over the world to come and explore the country and thereby generate revenue for the national exchequer To generate employment for the local people as country prepares for the Olympics To promote local companies on an international scale through the help of sponsorship campaigns To sell media, marketing and PR rights to companies all over the world and make sure proper coverage is provided to them To promote the culture and traditions of the United Kingdom throughout the world and portray our image as one of the most friendliest nations of the world What Market Segments Are Being Targeted Through These Marketing Activities For any activity to work out properly, one needs to define a core are a which needs to be addressed and then work upon it. Similarly, the organizers of the 2012 London Olympics aim to target the following segments: To reach out to new and prospective customers in major emerging markets of the world To refresh the appeal of our country in major existing markets Marketing Activities Being Used To Promote The London 2012 Olympics There are a lot of marketing activities that are currently being used to promote the main event of the year. From my research undertaken and the visit to the Olympics site on 14th December, 2011, I have come to the conclusion that its not just the main event that needs to be marketed, but other associated events can also help to generating a lot of revenue. Marketing activities need to be directed towards the right holding of international media broadcasters, towards the promotion of cultural Olympiads, the pregame training sessions, the torch relay event as well as towards the promotion of the various sites where the 2012 Olymp ics events will take place (Horne & Whannel, 2012). The importance of properly marketing this event could not be better understood then by this quote by Michael Payne, IOC's director or marketing, â€Å"Britain will be in the front page of every single newspaper in every single country in the world for three weeks....There are not many other opportunities which guarantee you such exposure five years in advance†. News media includes TV as well as print journalism. Without any doubt news media has been one of the biggest mediums that has been used

Wednesday, September 25, 2019

Essay stress Example | Topics and Well Written Essays - 1500 words

Stress - Essay Example that â€Å"the preset world is marked by increased cases of stress that is evident in nearly every activity that we undertake.† This work will show the causes and effects of stress to describe how stress levels have risen over the last three decades. It will expose some of the underlying factors associated with stress and its impact on people. This will focus on two countries namely China and United Kingdom. Relevant to the above, the paper will focus on comparison of three aspects of stress based on the modern and past life. Some of these aspects will comprise of work-related stressors, financial-based stressors, as well as stress associated with family issues. The paper will also explore health-related issues relevant to stress in the lives of human beings. In this respect, the paper will explore the effects of stress on digestive problems as well as heart diseases. Modern life is seen as more stressful as compared to the past. This can be viewed in terms of the health related issues that bedevil the current world, the financial issues, family issues, as well as the health related issues (Russell, 2013). These issues have been attributed to the increasing cases of stress related problems in the current society. It is of crucial significance to note that the level at which each aspect of the modern life mentioned above affects the lives of human beings differs considerably from each other. For instance, the consequences of health related stressors may greatly vary from the consequences of other aspects like family issues as well as financial issues. However, it is of critical significance to acknowledge the fact that these aspects of stress are greatly interlinked. Therefore, however much their consequences may vary, they contribute massively in making the modern life more stressful as compared to the past life. The issue of work has been shown to be one of the causes of stress in the modern world. This issue has been one of the problems that have bedeviled the

Tuesday, September 24, 2019

Justice and Home Affairs Essay Example | Topics and Well Written Essays - 2000 words

Justice and Home Affairs - Essay Example An intergovernmental and supranational union of 25 democratic countries , the European Union was founded under that name in 1992 by the Treaty on European Union (the Maastricht Treaty). Nevertheless, several aspects of the Union did exist prior to that date through a series of predecessor relationships, which dates back to 1951. Today, the Union has a common single market, which consist of a customs union, a single currency (the euro) managed by the European Central Bank (adopted by 12 of the 25 member states), a Common Agricultural Policy, a common trade policy, a Common Fisheries Policy, and a Common Foreign and Security Policy. Passport and customs checks were done away with at most of the EU's internal borders, creating a single space of mobility for EU citizens to live, travel, work and invest. Justice ministers and Interior ministers are brought together by the Justice and Home Affairs (JHA) and Interior ministers almost once every two months to talk about the development and enforcement of cooperation and common policies in this area. The creation of an Area of Freedom, Security and Justice, is a main objective of the EU Treaty. Majority of the things in this field are unanimously decided with a consultation of the European Parliament. ... In 1990, Germany, France and the Benelux countries signed the Schengen Agreement, which was a major step toward cooperation among the Member States in this area. In the years that followed, many Member States acceded to the Schengen Agreement. The objective of the agreement was to introduce genuine freedom of movement of persons without being controlled at internal borders, while providing for desperate measures in the areas of external border controls, visa policy, police cooperation and judicial cooperation in criminal affairs. The Treaty on European Union, enforced in November 1993, took a further step by including Justice and Home Affairs in its institutional framework, thus adding a further dimension to the construction of Europe. In May 1999 the entry into force of the Amsterdam Treaty included the Schengen rules into the institutional framework of the European Union. One of the major aims of the Treaty is to retain and develop the Union as an area of freedom, security and justice, in which there would be free movement for individuals coupled with appropriate measures relating to the control of external borders, asylum, immigration, as well as the prevention and fight against crime. The Maastricht Treaty on European Union, which was enforced in 1993, came up with a new legal basis for police and judicial cooperation as well as cooperation in home affairs by completing the Community structure with a third pillar. Cooperation encompasses seven areas of common interest: asylum, the crossing of external borders, immigration, fight against drugs and drug addiction, battling international scam, judicial cooperation in civil and criminal affairs and police and customs cooperation. Because these are often extremely sensitive spheres,

Monday, September 23, 2019

Reflection -contemporary policies mental health Essay

Reflection -contemporary policies mental health - Essay Example As opposed to other citizens, they are left without access to services, subjected to a life with poverty, and denied of the basic life opportunities (World Health Organisation 2010). Mental health policies in a country can go a long way to promote mental health and provide equitable services to all the population irrespective of regions through strategic planning, appropriate legislation, and intent to serve in order to deliver effective treatment, prevention programmes, and promotional activities. An orientation to human rights that consider people affected with mental health problems as consumers may serve this issue appropriately, but mental health policies must be reviewed and critically examined in order to find out the differences and gaps in services in different areas. A reflective process that critically examines the differences would lead to guidance to the policy makers so efficient policies may be in place (Fawcett & Karban, 2005). From the Australian perspective, the issue of mental health care and complexities associated with consequent care delivery should have been a smooth journey from theory to policy to practice, but the current inequities in mental health practice raises the question of critical reflection. It has been suggested by Fawcett et al. that somewhere the objects of attention have lost the links between practice and praxis, where the conceptual signposts are no longer being identified in certain areas. There has been a definite loss of connection between theory, practice, and policies, so the ideally suitable flexible and dynamic use of knowledge, skills, analysis is not occurring in a methodologically sound, effective, and uniform manner. However, it was not expected to be so. The 1992-98 National Mental Health Policy in Australia is a policy of reform in mental health care across all states and territories, and it was aligned

Sunday, September 22, 2019

I Have a Dream Essay Example for Free

I Have a Dream Essay Martin Luther King was a symbolic leader of American blacks who was the youngest man to receive a nobel peace prize. He was a worker for civil rights for people of his race. On August 28, 1963 in Lincoln Memorial, Washington, D. C. , he delivered the informative and persuasive speech, I have a dream. There was enthusiasm in his introduction which indicates victory, for the speech was an expression of his utmost joy for what he said as the ‘greatest demonstration for freedom in the history of our nation’ (King, 1963) from the Emancipation Proclamation in 1863, which was the freeing of the American Slaves, issued by Abraham Lincoln. He pointed out the forgotten promise of America to all her citizens, meaning the black and the white with proper and just right, and that he dreams that these proper and just rights be given to all, regardless of the color. He was hopeful in his last words in the speech, which gave the audience the strength they needed at that time. He presented his words as if they were one reach away. And he thanked God Almighty after mentioning different religions, which I believe indicates unity despite each and everyone present there’s diversity. Martin Luther King was undoubtedly a great speaker. He talked slowly but clearly. There was a serious aura and strong emotion in his voice. Although he had limited body language, he was able to get the attention of 250, 000 audiences that day whom he informed, persuaded, and inspired through his eye contact once in a while even though he read his speech. It was obvious in the cheering of the crowd that they were interested and that they were getting something from the speech. He had clear organization of the speech, with a strong introduction, a substantial body where he was able to say what he wanted to happen, and a conclusion that left a hope and will to continue fighting to his audiences. However, in my opinion, I would rather make the speech a little shorter and more direct. King used a lot of descriptive words to further explain what he was trying to say. He also used metaphors to present analogies. Maybe these were helpful, but as for me, I would like to believe that the listeners would’ve understood the speech more if he was concise and simple with his choice of words. References: I Have A Dream by Martin Luther King. Retrieved May 15, 2009, from Youtube Web site: http://www. youtube. com/watch? v=PbUtL_0vAJk Martin Luther King Biography. Retrieved May 15, 2009, from Nobelprize. org Web site: http://nobelprize. org/nobel_prizes/peace/laureates/1964/king-bio. html

Saturday, September 21, 2019

US Magnesium Essay Example for Free

US Magnesium Essay In Feb 2004, US Magnesium, the sole surviving US producer of magnesium, a metal that is primarily used in the manufacture of certain automobile parts and aluminum cans, filed a petition with the US International Trade Commission (ITC) contending that a surge in imports had caused material damage to the US industry’s employment, sales, market share, and profitability. According to US Magnesium, Russian and Chinese producers had been selling the metal at prices significantly below market value. During 2002 and 2003, imports of magnesium into the US rose 70%, while prices fell by 40% and the market share accounted for by imports jumped to 50% from 25%. â€Å"The US used to be the largest producer of magnesium in the world†, a US Magnesium spokesman said at the time of the filing. â€Å"What’s really sad is that you can be state of the art and have modern technology, and if the Chinese, who pay people less than 90 cents an hour, want to run you out of business, they can do it. And that’s why we are seeking relief†. During a yearlong investigation, the ITC solicited input from various sides in the dispute. Foreign producers and consumers of magnesium in the US argued that falling prices for magnesium during 2002 and 2003 simply reflected an imbalance between supply and demand due to additional capacity coming on stream not from Russia or China but from a planned Australian plant. The Canadian plant shut down in 2003, the Australian plant never went into operation, and prices for magnesium rose again in 2004. Magnesium consumers in the US also argued to the ITC that imposing antidumping duties on foreign imports of magnesium would raise prices in the US significantly above world levels. A spokesman for Alcoa, which mixes magnesium with aluminum to make alloys for cans, predicted that if antidumping duties were imposed, high magnesium prices in the US would force Alcoa to move some production out of the US. Alcoa also noted that in 2003, US Magnesium was unable to supply all of Alcoa’s needs, forcing the company to turn to imports. Consumers of magnesium in the automobile industry asserted that high prices in the US would drive engineers to design magnesium out of automobiles or force manufacturing elsewhere, which would ultimately hurt everyone. The six members of the ITC were not convinced by these arguments. In March 2005, the ITC ruled that both China and Russia had been dumping magnesium in the US. The government decided to impose duties ranging from 50% to more than 140% on imports of magnesium from China. Russian producers face duties ranging from 19% to 22%. The duties will be levied for five years, after which the ITC will revisit the situation. According to US Magnesium, the favorable ruling will now allow the company to reap the benefits of nearly $50 million in investments made in its manufacturing plant during the last few years and enable the company to boost its capacity by 28% by the end of 2005. Commenting on the favorable ruling, a US Magnesium spokesman noted, â€Å"Once unfair trade is removed from the marketplace we’ll be able to compete with anyone†. US Magnesium’s customers and competitors, however, did not view the situation in the 2002-2003 period as one of unfair trade. While the imposition of antidumping duties no doubt will help to protect US Magnesium and the 400 people it employs from foreign competition, magnesium consumers in the US are left wondering if they will be the ultimate losers.

Friday, September 20, 2019

Pierre Bourdieu: Taste and Class

Pierre Bourdieu: Taste and Class ‘Taste, a class culture turned into nature, that is, embodied, helps to shape the class body. It follows that the body is the most indisputable materialization of class taste’ (Bourdieu, 1984: 190). Do you agree with Bourdieus statement about the importance of social class to embodiment? (2064/2000) Introduction Not only do I disagree with Bourdieu’s statement as presented above, it is my contention that this does not accurately represent the intention and focus of Bourdieu. For not only do I disagree that class is central to embodiment, rather believing that all forms of social differentiation – class, ethnicity, age and gender are embodied, but that Bourdieu himself believed that it is gender that provides the models for the other, therefore secondary, forms of social differentiation. To support my argument, I first provide a brief outline of Bourdieu’s theory of social practice, discussing the relationship between class and embodiment within it. Next I examine Chris Schillings’ interpretation of Bourdieu, demonstrating that, in common with other theorists, Schilling interpreted Bourdieu as being ultimately concerned with class as an axis of social differentiation, thereby ignoring the role of gender in his theory: that even as Schilling seeks to extend Bourdie u’s theory to include gender, ethnicity and age his interpretation is fundamentally flawed. In the final section I contest this class-focussed interpretation of Bourdieu by arguing that, following Beate Krais, by examining both his later work and his early ethnography it is evident that gender is a primary concern in his work: that Bourdieu believes that gender provides the model for all other forms of social differentiation. However, whereas Bourdieu seems pessimistic regarding the individual’s ability to resist their class or gender differentiation, the women interviewed by Beverley Skeggs (1997) actively resisted their class position, even as they were shaped by it. In the conclusion I summarise my argument that not only are other social differentiations of central importance to embodiment – namely gender, age, and ethnicity – gender was of central importance to Bourdieu, providing the model for other forms of differentiation, before concluding that work still needs to be done before age and ethnicity can be adequately incorporated into Bourdieu†™s schema. Embodiment and Social Class in the Work of Bourdieu In this section I first briefly outline Bourdieu’s theory of social practice, and then discuss the relationship between class and embodiment within it, before then examining Chris Schillings’ (1994) account of Bourdieu. I argue that Schilling focuses on Bourdieu’s class analysis, in common with many other theorists, and therefore misses the way in which Bourdieu is ultimately concerned with gender as a form of social differentiation. Pierre Bourdieu developed his theory of cultural capital and social practice with Jean-Claude Passeron[1] in France in the 1970s, as part of an effort to explain class-based differences in educational achievement. In his theory the forms of capital cultural, social and economic interact to mask the way in which social hierarchies are reproduced. Cultural capital is, for Bourdieu, divided into three subcategories; ‘embodied’, ‘objectified’ and ‘institutionalised’. Embodied capital is imbued dur ing the period of socialisation, is linked to the body, and represents ‘external wealth converted into an integral part of the person’ (Bourdieu, 1986: 244-5): whether an individuals’ accent, their taste for opera, or their preference for rugby over football this form of capital ‘cannot be accumulated beyond the appropriating capacity of an individual agent [and] remains marked by its earliest conditions of acquisition’ (Bourdieu, 1986: 245). Objectified capital refers to goods such as paintings, antiques and fine wines; objectified capital thus entails both the material wealth needed to own such items and the embodied capital needed to ‘consume’ them. Institutionalised capital is those academic qualifications which enable an individual to exchange between cultural and economic capital, while social capital are those friendships and networks which enable an individual to ‘produce and reproduce lasting, useful relationships that can secure material or symbolic profits’ (Bourdieu, 1986: 249. The three forms of capital combine to produce a persons habitus, or set of preferences and predispositions. Class is thus central to Bourdieu’s theory of embodiment; within his schema the financial, educational, social and cultural resources of an individual shape not only their ‘taste’ but also their life chances: Taste, a class culture turned into nature, that is, embodied, helps to shape the body. It is an incorporated principle of classification which governs all forms of incorporation, choosing and modifying everything that the body ingests and digests and assimilates, physiologically and psychologically’ (Bourdieu, 1999: 190, my emphasis added). Finally, embodiment is central to his theory; for it is via the process of socialization that the dynamics of power are written onto the very bodies of the individual (Bourdieu, 1999: 190). Schilling argues that Bourdieu does not engage with the body as simultaneously social and biological, but rather concentrates on its ‘unfinishedness’ at birth (Schilling, 1994: 128): that ‘acts of labour are required to turn bodies into social entities and that these acts influence how people develop and hold the physical shape of their bodies’ (Schilling, 1994: 128). Schilling stresses the way in which Bourdieu argues that social class imprints on the body of an individual by focussing on the way people’s taste for food both marks their class position and affects their bodies: Bodies develop through the interrelation between an individual’s social location [their class-based material circumstances], habitus and taste. These factors serve to naturalize and perpetuate the different relationships that social groups have towards their bodies (Schilling, 1994: 130). Similar readings have resulted in Bourdieu’s theory being criticized for being essentialist; John Frow argues that Bourdieu simply ‘reads off’ an individuals culture from their class position (Frow, 1995: 63). Or that his theory is therefore deterministic; in that it minimizes the ability of the individual to shape their own destiny. Finally, such a reading of Bourdieu leads one to conclude that he prioritized the role of class in society, thus minimizing the effects of other forms of differentiation, such as gender, ethnicity and age: the conflict between classes is of greatest importance to Bourdieu’s work, and attempts by the dominant classes to define lower class body implicating activities as ‘crude’, or attempts on the part of the working classes to define upper class practices as ‘pretentious’, occupy a prominent place in his book on French life, Distinction (1984) (Schilling, 1994: 141). Yet I would contend that Schilling has misinterpreted Bourdieu’s theory; that whilst it is true that in his middle years – of which Distinction forms a part he did focus on the dynamics of class in society and as it is written on the body of the individual, however in Bourdieu’s early ethnography his focus was instead on the primary differentiation of gender, and it was to this concern that he returned in his later years. Gender as the Primary Form of Social Differentiation for Bourdieu In this section I argue, in agreement with Beate Krais (2006), that gender is a primary concern in the work of Bourdieu: that he believes it is gender that provides the model for all other forms of social differentiation. However, whereas Bourdieu seems unduly pessimistic regarding the individual’s ability to resist their class social differentiation, the women interview by Skeggs (1997) actively resisted their class positioning even as they were shaped by it. However, she provides little evidence of these women’s attempts to resist their gender. Beate Krais argues that gender is ‘one of the most powerful classifications’ for Bourdieu (Krais, 2006: 120) and that he chooses his early ethnography in Algeria for inclusion in his 2001 Masculine Domination, as among the Kabylia at this time there existed ‘practically no other form of social differentiation’ (Krais, 2006: 120). She demonstrates that, for Bourdieu, it is the social construction of femininity and masculinity that first ‘shapes the body, defines how [it] is perceived [†¦] and thus determines an individuals identity’ (Krais, 2006: 121). This interpretation is borne out by my reading of Bourdieu when he discusses the Kabylia: ‘the opposition between male and female is realized in posture, in the gestures and movements of the body’ (Bourdieu, 1999a: 70). He continues: ‘classificatory schemes through which the body is practically apprehended are always grounded twofold, both in the social division of labour an d in the sexual division of labour’ (Bourdieu: 1999a: 72). Thus Bourdieu argues that social differentiation according to gender is both universal and historically constant: ‘the same system of classificatory schemes is found, in its essential features, through the centuries and across economic and social differences’ (Bourdieu, 2001: 82). However, Krais goes on to criticise him for presenting gender as ‘hermetic and indestructible’; that by using the example of such a traditional society, rather than that of a modern society such as that of France or Britain, he misses the role of gender as a site of ‘open and political struggle’ (Krais, 2006: 123). Yet Bourdieu’s pessimism seems borne out by the work of Beverley Skeggs (1997), in that the women she interviewed, whilst resisting their class position do not appear to resist their gender: ‘in the women’s claims for a caring/ respectable/ responsible personality class was rarely directly figured but was constantly present. It was the structuring absence’ (Skeggs, 1997: 74, my emphasis added); although she argues that ‘gender and class are inseparable. The women never see themselves as just women; it is always read through class’ (Skeggs, 1997: 91), she provides little evidence of the way in which these wom en resist their gender: each seems keen to position themselves as gendered individuals, as women, even as they deny their class. Conclusion In conclusion, not only do I disagree that class is central to embodiment, rather believing that all forms of social differentiation – class, ethnicity, age and gender are embodied, but that Bourdieu himself believed that gender provides the models for the other, therefore secondary, forms of social differentiation. Many have accused Bourdieu of economic determinism, taking his theory of the three forms of capital to prioritise the role of class in creating social inequality. However, for Bourdieu ‘capital’ is both metaphoric and materialistic and should be viewed as similar to power (Ashall, 2004: 24): although Bourdieu believes that all of the forms of capital can be converted into economic capital, for him none are reducible to it (Bourdieu, 1986: 243). Embodiment is central within his theory, for it is in this way that social differentiation becomes incorporated into – shapes and delineates the body, as made evident through his focus on food and sport in Distinction. Although much of his writing is concerned with the operation of class throughout society, by examining his early ethnography in Algeria, and his later use of this material in Masculine Domination, we can see that he believed gender to be the model for all other forms of social differentiation, and therefore central to his work. One next must ask how other forms of social differentiation, namely age and ethnicity, can be incorporated into his theory, for though Schilling argues that this can be done by taking his definition of class in its broadest sense (Schilling, 1994: 147) this would appear to damage the sociological understanding and definition of both class and gender. What is needed is a way to conceptualise how the differing forms of social differentiati on interact. Bibliography Ashall, Wendy (2004) ‘Masculine Domination: Investing in Gender?’ Studies in Social and Political Thought, Vol. 9, pp. 21-39, available URL at http://www.sussex.ac.uk/Units/SPT/journal/archive/pdf/issue9-2.pdf, date accessed 25/11/06. Bourdieu, Pierre (2001) Masculine Domination, Cambridge: Polity Press. Bourdieu, Pierre (1999) ‘The Habitus and the Space of Life-Styles’, Distinction: A Social Critique of the Judgment of Taste, London: Routledge, pp. 169-225. Bourdieu, Pierre (1999a) ‘Belief and the Body’, The Logic of Practice, Cambridge: Polity, pp. 66-79. Bourdieu, Pierre and Passeron, Jean-Claude (1998[1977]) Reproduction in Education, Society and Culture (2nd Edition), London: Sage. Bourdieu, Pierre (1986) ‘The forms of Capital’ in Handbook of Theory and Research for the Sociology of Education, London: Greenwood Press, pp. 241-258. Frow, John (1995) ‘Accounting for Tastes: Some Problems in Bourdieu’s Sociology of Culture’, Cultural Studies, Vol. 1(No. 1), pp. 59-73. Krais, Beate (2006) ‘Gender, Sociological Theory and Bourdieus Sociology of Practice’, Theory, Culture and Society, Vol. 23, (No. 6), pp. 119-134. Schilling, Chris (1994) ‘The Body and Physical Capital’, The Body and Social Theory, London: Sage, pp. 127-149. Skeggs, Beverley (1997) ‘(Dis)identifications of Class: On Not Being Working Class’, Formations of Gender: Becoming Respectable, London: Sage, pp. 74-97. 1 Footnotes [1] Bourdieu, Pierre and Passeron, Jean-Claude (1998[1977]) Reproduction in Education, Society and Culture (2nd Edition), London: Sage.

Thursday, September 19, 2019

Independent Discovery :: Personal Narratives Australia Essays

Independent Discovery I stared out the plane window and saw an endless sea reaching a mottled sky. The airplane whisked away into the night as another tear rolled down my cheek. Only moments ago, I had waved a final farewell to my family out of the double paned window. Now I was alone and on my own. It was the first time I had ever been truly alone: no friends or family to fall back on if trouble arose, and no authority to follow or make decisions for me. I was on my way to Australia for a six week student exchange program where I would turn my feelings of dependence into a newfound independence. This was my chance to show the world and myself that I could behave self sufficiently. I arrived at the Sidney international airport after a sixteen hour flight across the Pacific Ocean. As the plane pulled into the loading area, I felt an overwhelming sensation of lonely isolation intensified by lack of sleep and jet lag. I found my way to the baggage claim and made it through customs. I had ninety minutes to spare until my next plane left for Brisbane, Queensland. No sweat! That was ample amount of time to find my next terminal and check in my luggage. I bought myself a â€Å"soft drink†, visited the â€Å"toilets† (I just had to witness this reverse swirl phenomenon) and made my way down to the terminal transfer bus depot. A few minutes later, my specified bus arrived and picked me up. After about forty-five minutes of watching signs and different people, I started to get worried. Had I missed my stop? Was I on the right bus? I only had fifteen minutes until my flight left! What if I got lost in a strange city half way around the world! ?! Here was my first test of autonomy. I took a cooling breath and calmly asked the bus driver where my terminal was. Luckily, it was the next stop after passing it twice. I checked in at the gate and boarded the airplane. Brisbane was a beautiful city with a clock tower in Central Square.

Wednesday, September 18, 2019

Classification Essay - Types of Gas Pumpers :: Classification Essays

Types of Gas Pumpers    There are many types of people who purchase gasoline, but three types are easy to spot. All three have an obvious physical appearance which sets them apart from other gas purchasers. Each also has a distinctive pumping technique and freely vocalizes his opinion. Finally, each type has a particular way of annoying every other patron at the same location.    The first type of gas purchaser is Leisure Lou. He can be identified immediately by his appearance. He drives a station wagon with wooden side panels and a bumper sticker that tells the world that he is retired. His Hawaiian print shirt captures everyone's attention. He wears Bermuda shorts and black socks with sandals. On his head sits a fly fisherman's hat which is his obvious display of a continuous state of leisure. His pumping technique also sets him apart from the normal crowd. When he parks his car, he stops at the first pump, preventing the use of the pump in front of him. He always pays for his gas in advance, so that the attendant can preset the pump and he will not have to worry about stopping the pump himself. He activates the pump before opening the access door and unscrewing the tank lid. He tucks the hose under his elbow and spills gas on his hip while opening the tank. As Leisure Lou leans against the side of his car, he pumps his gas absent-mindedly, conf ident that the pump will stop before gas pours onto the ground. Once the pump stops, he replaces the hose and screws on the tank lid but forgets to close the access door. Leisure Lou even vocalizes his not-a-care-in-the-world attitude. He whistles some melodic tune from The Sound of Music while pumping his gas. When inside the convenience store, he tells everyone how wonderful retirement is. But Leisure Lou can be a tremendous annoyance. He blocks the use of two pumps while he performs a number of time-consuming tasks. First he browses through the store with no intention of making a purchase. Then he washes his car's windshield. Next he visits the restroom to wash his hands and look at the stain on his hip. Last, he walks his dog around the small patches of grass that serve as landscaping.

Tuesday, September 17, 2019

Why Does He Do Me This Why?

Osikenoya Usman-Aliu Professor Katherine A. James EN101 February 21,2013 Narrative Essay Why Does He Do Me This Way? I can remember the first day I laid eyes on him it was truly love at first sight. My name is Lily Jackson and I’ll tell you why love is blind. I was 14 years old and in the eighth grade year. I hated eighth grade year because everyone had a boyfriend except for me. I was always the outcast. That all changed for me the second semester in eighth grade. My teacher Ms. Williams announced to the class that we were having a new student join room 411.Everyone was excited, but I wasn’t because it was going to be another student that didn’t like me. Ms. Williams went outside and said â€Å"Class meet Jerome† Everyone started whispering: â€Å"where is he going to sit†? â€Å"What if I don’t like him†? The boys stated† I might have to beat him up if he talks crazy to anybody†? I slouched back in my seat covering my fac e. When he finally walked in everyone’s mouth dropped. The girl’s eyes grew big and the boys were angry. He entered the class and said â€Å"hey everyone† in this nice deep voice.Jerome was tall, handsome, had a clean fade, and beautiful straight white teeth. â€Å"He’ll sit next to Lilly† said Ms. Williams. I shouted BUT I ALWAYS SIT BY MYSELF. â€Å"This will give you time to open up Lilly† Ms. Williams stated in her eager voice. When Jerome sat next to me he smelt so good. I was nervous, but actually I was happy to sit next to the new boy. It was around the time of graduation and Jerome and I had become very close. We were attending the same high school. We grew a bound that nobody could touch. We had become best friends.A few weeks after graduation high school had begun and Jerome and I had almost every class together. Around senior year we grew even closer he would come pick me up for school and drop me off at home. All the girls wanted Jerome because he had a nice body, he was nice, and he gave everyone the benefit of the doubt. The most popular girl in the school was Jenna Hawkins. Every boy dreamed of being with her because she had long beautiful hair, no pimples, and was extremely smart. Her parents were millionaires so she was very spoiled. She drove a Bentley to school, which was all white and was a drop top.One day Jenna approached Jerome and asked him would he like to go to homecoming with him of course he said yes because he never let people down. I was very angry because Jerome and I always attended homecoming together; it was our tradition. When Jerome had dropped me off he asked me who I was attending homecoming with. â€Å"I’m not going â€Å"I stated in my mad voice. â€Å"Are you mad? † Jerome asked. â€Å"I responded NO! † â€Å"Do you want to go with me? † he asked. â€Å"No have fun with Jenna she’s real nice† I responded. He finally drove me off. I ran in my room and started crying.The next day at school I found out that Jerome and Jenna started dating. I was extremely upset. There was a rumor going around that I liked Jerome. Jerome approached me and said â€Å"Do you like me? † I stated â€Å"NO† He stated, â€Å"If you do I understand† I finally stated, â€Å"Yes I like you, I love you Jerome† â€Å"But we’re just friends Lilly and you know that† Jerome stated. I ran off filled with embarrassment. I stopped getting rides from Jerome and I completely cut him off. When Graduation came around I was isolated once again. I didn’t talk to no one. Jerome said, â€Å"I love you Lilly, but only as a friend†.

Monday, September 16, 2019

A Wrinkle in Time Novel

Madeleine L’Engle’s novel A Wrinkle in Time is about a young girl named Meg Murry, who is far from perfect. While she does come from a close, loving family, Meg has low self-esteem and a stubborn personality. As she gets caught up in the battle to save the universe from evil, Meg uses both her strengths and her weaknesses to help her. The novel begins by introducing Meg as a girl who has very low self-esteem.L’Engle describes Beg making horrible faces at herself in the mirror, flashing a snarling smile of braces and messing up her mouse-brown hair. If Meg sighing loudly at her own reflection isn’t enough to convince the reader that Meg doesn’t like herself, the scene when she yells, â€Å"I hate being an oddball! † should prove the point. Though Meg doesn’t feel good about herself, she does care deeply about her family. She worries about her missing father and eventually goes to Camazotz to save him.While she’s tessering around the universe, Meg sees her mother crying back on Earth. Meg’s love for her mom is so strong that she reacts by getting angry, gaining more strength to use in the battle against evil. In the end, it is Meg’s love for her brother Charles Wallace that gives her the power to save him from IT. Throughout the novel, people tell Meg hat she’s too stubborn. She gets in trouble in math class because she refuses to show her work and do problems the teacher’s way.She’s even stubborn when she’s sent to the office, and Principal Jenkins tells her to â€Å"†¦be less antagonistic. † But it is this stubborn quality that keeps Meg going in the fight against the Man with Red Eyes. A less strong-willed person would have backed down from fear when faced with such an evil character. In conclusion, Meg is such an interesting character because she is not perfect. She is a stubborn girl with low self-esteem, but her love for her family helps her use her weaknesses for strength.

Sunday, September 15, 2019

Cash Budget Essay

There are several reasons why Cash Budget is so vital to the company. The purpose of statement of cash flow is to report cash receipts and cash payouts during a period. This includes separately identifying the cash flows related to operating, investing and financing activities. Information in this statement helps users how to obtain its cash, where does a company spend its cash and explains the change in the cash balance. Information about cash flow helps users decide whether a company has enough cash to pay its existing debts as they mature. External users want to assess a company’s ability to take advantage of new business opportunities. Internal users use cash flow to plan day-to-day operating activities and make long-term investment decisions. 4. There are five basic principles of cash management that a company can flow in order to improve its chances of having adequate cash. They are: 1. Increase of receivable of collections. The more customers pay the more quickly company can use their funds to run the business or invest. 2. Keep inventory levels low. Inventory is costly to keep and storage in warehouses. Company needs to use techniques to reduce the inventory on hand thus conserving their cash. 3. Monitor payment of liabilities. Company needs to keep track of bills due and do not pay them early as well. The company needs also to take a discount on earlier pay bill and save some money. 4. Plan the timing of major expenditures. To make business grow company needs to make major expenditures. This procedure often requires help form outside investing. The company has to carefully consider the timing in operating cycle. 5. Invest idle cash. Cash on hands earns nothing. It’s important that company invests any excess cash.

Saturday, September 14, 2019

Satirical Essay

11/19/12 English III Homelessness has been an issue of much dispute throughout time, regardless of whether it is in present day Portland, Maine or in the ancient city of Rome, Italy. People have been trying to aid the wanderers for a very long time, but clearly, have never found a good solution to the problem. People are sick and tired of walking out of their door in the morning and finding a vagrant, still reeking of alcohol which they purchased with a good Samaritan’s donation, on their stoop.The people fortunate enough to have a home and a good job should not have to suffer when they walk down the street past hobos begging for a few dollars. It is not fair that the wealthy have to interact with the dregs of society on a daily basis. This problem has to be dealt with. That is why I propose that our society is in much need of the program, Clean Up The Streets (CUTS). The program resolves many different aspects of the issue . If the homeless are sent to landfills to collect ca rdboard and other material in which they can build their own houses with, this gets them out of sight of the wealthy.In addition to removing the homeless from our lives, it also aids the environment. With this new program, hobos are given a job in which they remove materials from landfills which they can then use to build shelters with. Yearly, Americans throw away 30. 9 tons of good food; this will make wasteful people feel as if they are actually helping people when they throw away unappreciated food. This also means that there will be plenty of food for the newly housed and employed people. Also, about $1 billion dollars worth of medicine is thrown out each year, so illness will be quelled as well.The new CUTS program is flawless; it resolves the issues of Grinnell 2 vagabondage, employment, and environmental problems. In today’s society, the homeless only get in our way. This is why it is imperative that the CUTS program be accepted. The first step in cleaning up our stre ets is housing the homeless. We can do this without donating half of our yearly salary to some hopeless program that supposedly builds fancy houses for the lesser people. With the CUTS program, all homeless are sent to landfills where they salvage our waste. This is very beneficiary to both arties of society. The primary goal of the CUTS program is to house every single homeless person in America, and we can do this without taxing the rich to give to the poor. They (society’s privileged few) can now feel good about themselves when they throw away their trash, knowing it’s going to a good place. In our current economic state, it is more important than ever to improve employment rates. The homeless are to blame for a good portion of the unemployment rate. If the CUTS program was to be accepted, the unemployment rate would drop, drastically.A secondary goal of CUTS, which goes hand in hand with the other objectives, is to employ the homeless at landfills across America. T heir work would entail searching for waste products. They would only have to salvage 100 lbs of trash a week in order to stay employed and housed. Due to the age of technology, we are learning more and more about our planet. For example, we have learned about how bad America’s gluttony is. With only 6% of the world's population, Americans generate 35% of the trash and consume 35% of the world's resources.With the introduction of the CUTS program, who knows what those statistics will look like in just ten years. The program’s participants will be working, getting free Grinnell 3 food, and also helping save the world in the process. With hundreds of people in their own little community landfills sifting through trash and filth, unimaginable amounts of waste could be reused in the future. The CUTS program could resolve three very current issues if it were to be accepted; homelessness, employment, and environmental problems. Although the flawless solution could be consider ed inhumane, this couldn’t be further from the truth.The humanity comes in because the homeless are not equal to the citizens residing in the upper class, mostly because they do not pay taxes or work. Why should good tax paying people (who work hard for what they have) be forced to give money to people who have nothing and don’t work? Why should those who work hard have to suffer because of the slackers of society? They shouldn’t. They are much better suited working hard, just like the upper class does, and contributing to society, instead of bumming on the streets. Remember, â€Å"one mans trash is another mans treasure†.

Friday, September 13, 2019

Charles taze russell

Charles taze russell Introduction Charles Taze Russell, an American entrepreneur-turned-minister in 1897 had made an early description of globalization. Economists and other social scientists used globalization term during 1960s. (Wikipedia) The use of globalization term was widely used during the half of 1980s. There are numerous people who tried to come up with the definitions of globalization at that time. Globalization is the transactional processes and domestic structures of economy, politics, culture, and social. Besides, usually globalization specifically refers to economic globalization. Economic globalization defined by national economies into international economies. International trade, investment by foreigners, capital flows, migration of nation or foreigners, and the spreading of technology are some of the examples of international economy. Malaysia as one of the countries of Southeast Asian also undergoes the process of globalization. Furthermore, globalization gives effect on Malaysia in economy, political, social and culture. In 1970s, Bumiputera run the Malaysian firms and enterprises by 35 percent. This is one of the implementation aspects of New Economic Policy (NEP). In addition, Malaysia’s economy has successfully narrowed the gap of income disparity between Bumiputera and other races. Other than that, since 1989, 8% of consistent economic growth was recorded. 9.2% of Gross Domestic Product (GDP) grew in 1995. During the first quarter of 1996, the growth rate falls to 8%. In the middle of 1997, Malaysia have seriously been attack by tremendous drop of currency that give impact on country’s growth of exportation helps Malaysia recover from recession period. Tun Dr. Mahathir bin Mohamad during his career as Prime Minister announced the Multimedia Super Corridor (MSC) to transform the economic from a production-based economy to a knowledge-based economy (K-economy). Thus, Malaysia undergoes globalization due to the economic expansion although receiv ed the recession period and successfully recovered. In Malaysia, prime minister should be a member and have the self-assured of House of Representatives. Parliamentary democracy is used in Malaysia to attain the globalization in developing the country with the federal constitutional monarchy. In operating the government, prime minister must be highly responsible to make the political environment in Malaysia to be stable. Due to the political stable, Malaysia has made a good relationship with United States and Europe even in the Asian region, South Korea, China, and Japan. Government in Malaysia, encourage foreign’s investment in manufacturing industries. Thus, nations can get income as an employee to the industries. Since Malaysia gained its independence, our nations have made globalization in political. Political has successfully lower down the poverty in the rural area. Rural development was taken placed since 1965 where budgets were largest allocated to the rural area. Hen ce, political that are stable is important in globalization of a country. Educational system in Malaysia has undergoes many changes of reviews and curricular activities to gain high right mentality and good attitudes of students. In order to achieve that, professors, lecturers, and teachers were recommended to find alternative to achieve this goal. Family, entertainment media, government political, and communities play an important role to mould the competitive, good moral attitudes, and more independent students. Malaysia government have make strategies on educational system to support Bumiputera to become an intellectual person. Government produced Maktab Rendah Sains MARA (MRSM), universities of science and technology based, and sponsorship for bright students. Furthermore, developing technologies is also one of the Malaysia aims. This aims has contribute the increase of foreigner’s investment. Malaysian Technology Development Corporation (MTDC) is providing capital to Mal aysian and foreign companies that are interested in investing in Malaysia. So, educational and developing technologies are the aspects of social globalization.

Movie review Example | Topics and Well Written Essays - 500 words - 5

Movie Review Example The film definitely has a message that the audience may anxiously want to know about. However, the film delivers this message in a hesitant manner and this is a major weakness in the film. The film skims some critical and interesting issues and fails to state them clearly. These issues are about cultural and religious tolerance and the significance of staying true to one’s personal dreams. The screenplay has little confidence to portray both topics in details (Anreacchio). It fails to offer a substantial weight on the philosophical musings of Gauguin on cultural and religious tolerance. When these issues finally come, the hardly allow for a strictly thoughtful impact. There are a number of flat supporting characters who required more polishing to offer a more appropriate support. However, I liked some aspects of the film that made it worth watching. I loved the way Kiefer Sutherland portrayed the character Gauguin; as strong protagonists can make a film worth watching, even the most awkward ones. The audience watches Gauguin resign from his job of stock broking to pursue a career in art, later realizing that nothing come easier. Therefore, he makes a decision of going to Tahiti to be inspired; this is quite evident because of the non-linear construction of the film. Gauguin’s two stories, his past life in Paris, and his present life in Tahiti are narrated simultaneously (Anreacchio). However, my criticism of Paradise Found is not going to be in this respect because I believe it was one of the biggest merits of the screen play. It managed to increase my curiosity and when I got to understand the structure of the film, I got more curious. More interesting was how Gauguin left his lucrative career to end up being an artist. No one may argue with the visual aspects of the film. It is undoubtedly splendid and manages to capture the topics in depth. The film also evokes the viewer’s emotions. The ever-increasing clash between Gauguin and his wife

Thursday, September 12, 2019

Project Procurement Management Assignment Example | Topics and Well Written Essays - 1750 words

Project Procurement Management - Assignment Example Which contract type should be used by ABC Consulting? A. Purchase Order B. Cost plus Fee C. Fixed cost D. Time and Material 3. Joe’s Plumbing Ltd. is planning to buy ten business grade laptops for $1,500 each from a leading computer supplier. Which type of contract will generally be used in this case? A. Purchase Order B. Cost plus Fee C. Fixed cost D. Time and Material 4. A bookstore is getting 200 computers and a POS system installed from a vendor. The vendor will be paid the costs involved and a 10% incentive. Which contract will be used in this case? A. CPPC B. CPIF C. CPFF D. Fixed Cost 5. Sophie is a Project Manager. She is coordinating a bidder conference to allow vendors to get clarification on the work that needs to be performed. Which phase of Project Management is in progress? A. Conduct Procurements B. Plan Procurements C. Administer Procurements D. Close Procurements 6. A significant difference between independent estimates and proposed pricing from respondents to an RFP could mean that: A. The independent estimates are most likely incorrect and the proposed pricing correct B. The SOW was not adequately defined C. The prospective seller either misunderstood or failed to respond fully to the SOW D. b or c E. a or c 7. Which of the following are examples of indirect costs? A. Salaries of corporate executives B. Salaries of full-time project staff C. Overhead costs (such as building rent and office equipment) D. a and b E. a and c 8. Which of the following contract types places the greatest risk on the seller? A. Cost-plus-fixed-fee contract B. Cost plus-incentive-fee contract C. Time and Materials contract D. Fixed-price-incentive contract E. Firm-fixed-price contract 9. Which is not an element of procurement management? A. Purchasing B. Expediting C. Acquisition D. Marketing E. C and D 10. Requesting the submission of proposals from sellers to perform work is the avenue for acquiring most projects. The proposals, when submitted, must contain specific items to obligate or bind the tendering organization. The most important item is? A. A complete description of the work to be performed B. The list of legal terms and conditions C. The signature of a corporate officer of the seller D. A statement of work that describes how the work will be accomplished E. A firm price for the complete work to be performed 11. _____ is a formal invitation to submit a price for goods and / or services as specified. A. Bid response B. Request for quotation C. Intention to bid D. Invitation for bid E. Request for proposal 12. Payment bonds are often required by the contract and require specific actions under the stated conditions. Payment bonds are specifically designed to ensure payment of ______ by the prime contractor. A. Insurance premiums B. Weekly payrolls C. Incremental earned value charges D. Subcontractors, laborers, and materials E. Damages for accidents caused 13. Some contracts are not completed because the contractor or vendor fail s or refuses to complete the contractual conditions of a signed agreement. This situation is called a______ for which damages can be assigned. A. Breach B. Stop-work C. Flawed contract D. Contract in situ E. None of the above 14. The project manager is responsible for all the activities within a project and interfaces with external functions, all of which consume his time. Therefore, when a contract administrator is assigned to the project, the project manager ________ the contract. A. Does not need to

Wednesday, September 11, 2019

Storyteller Essay Example | Topics and Well Written Essays - 1500 words

Storyteller - Essay Example But he fails to specify the location of the story which is rather important for the children in understanding the culture and the story itself. This gives the audience something concrete to think about, which makes them more involved mentally. When crafting a story, use people, places, and things the children knows. His vocabulary is exceptional and his pauses very much suit the children's speed of understanding. He also entertains and amuses children with his mimicking and gestures. Dialogues make use of different voices for different characters and he shifts his facing (or posture) as the dialog switches from character to character (smaller pot to bigger one). But sometimes his mimic and gesture go out of hand and looks hard. Keep gestures simple and natural. Gestures should add to the story, not detract from it. Be careful in being overly dramatic and trying to change the voice in a too dramatic way. This may actually be distracting. Also, it is extremely difficult to maintain this. The character may end up speaking with the wrong voice. The gesture should feel "right" at the spot where you are using it. The story is important and avoid showy movements which detract from the story. The audience has a very important role in storytelling - for their minds are the canvas on which the teller paints his tale. Here Vernon understands children's mind very well and chose a story which fits them well. He also looked to that the story gives the message everyone has their own purpose. This serves to teach the younger minds of the moral values. Mike Lockett - Anansi and the Snake Mike is also very much professional in creating the interest by his maneuvers. But he looks pretty hurried up in narrating the story. He starts the story in full swing and ends it the same way. He doesn't give his audience time to settle down to his narration speed. Storytelling is best done in a relaxed atmosphere. The audience ought to be comfortable and close. But he has this tool of driving the attention of the audience through his mimics. Here is mimicking of the snake and Ananci drew the attention. Many factors affect the attention of your listeners. A storyteller always needs to be sensitive to his audience and may need to regain their attention before continuing. He also uses his voice to create the atmosphere or tension as the story progresses. He also adds some selected phrases to provide the regional color. Watch that the attempts at dialect are not interpreted as making fun of someone's "accent." He made investigation of classic editions of works, the dialects used and the culture of the source country. To retain the original flavor and vigor, he has learnt the characteristic phrases which recur throughout the story. He also doesn't hesitate to use the dialects of the original story so as to create a feel for the source culture among the audience. He modulates his voice to help establish the mood. Sometimes lowering the voice is more effective in establishing suspense than raising it. Further he introduces classic tales which all well-informed people should know. Mike Miller -Benny the Frog Probably mike comes first to me in narrating the

Tuesday, September 10, 2019

A Comparison of Structured Analysis to Object-Oriented Analysis Research Paper

A Comparison of Structured Analysis to Object-Oriented Analysis - Research Paper Example The structured approach got accepted and started being widely used for development and system analysis. Then, a methodology was created that helped the development of applications with the object oriented languages. This approach came to be known as the object oriented analysis and design. A comparative analysis has been conducted with respect to these two methodologies, along with their basic infrastructure and techniques. The structured approach enables the analyst to split a complex project into smaller and controllable parts. This approach is based on the step-by-step execution of the phases. The start of an activity in a phase will depend on the completion of activities in the preceding phase. It is based on a top-down, hierarchal approach that produces logical and organized systems (Holon Institute of Technology, n.d.). The structured nature of the design facilitates efficient project management, resource management etc. OOAD approach follows an object oriented approach instead of a functional one that is followed in SSAD (Pefkaros, 2008). An object in OOAD is considered to be any place, person or thing that can have the following aspects related to it; Structured approach promotes the concept of clear steps from the initiation of the project till the end; these steps are conventionally planning, analysis, design and implementation. Whereas the object oriented approach does provide any such specific number of phases. There are no clear steps from analysis to design. Structured System analysis and design is process oriented whereas object oriented system and design is data-oriented. There exists a clear separation between the between the data and the processes of the system in the structured approach, while the data and the processes of the system are encapsulated into objects (Pefkaros, 2008). OOAD seems more flexible and adaptive to changes as compared to SSAD. There can be many benefits gained from

Monday, September 9, 2019

Role of information Technology in the implementation of Business Research Paper

Role of information Technology in the implementation of Business Process Reengineering in government institutions in the UAE - Research Paper Example The proper implementation refers to the fulfillment of the business objective by reorganizing the whole business system. The research study also revealed that the employees’ sustainability is directly related to the dependence of the new system. The new system, which has high dependence on information technology resulted in highly successful firms in terms of employee satisfaction level. In addition to this, customer satisfaction level can also be improved with the help of proper implementation of business process reengineering. The research did not only highlight the satisfaction of employees, in fact the data analysis suggests that the overall business health improved. This improved business can be shown by comparing ‘before and after’ business performance. The overall performance of company has proved to be much better than the performance evaluated before the implementation of the business process reengineering. Therefore, as per the data analysis conducted for the research work, the business reengineering process should be inculcated among all the Govt. Institutions of the

Sunday, September 8, 2019

FDT 1 week 11 Essay Example | Topics and Well Written Essays - 250 words

FDT 1 week 11 - Essay Example Closely related to political is the Mexican public concern about the extradition. Mexico does not always extradite its citizens to countries where they might face the death punishment given that execution is specifically prohibited under article 22 of the counties Constitution, and it is likely that if extradited, Guzmà ¡n would easily face it as the agreement between the countries are not clear and since the capital sentence power in the US is reserved exclusively for the states. Diplomatically, the Mexican relationship with United States highly depends on the decision Peà ±a Nieto will make. The Mexican diplomatic connection with users can further worsen as USA has in the past accused the country of lack of corporation (Shearer, 1971). Whether Guzmà ¡n is extradited or not there is always social concern that drug business and cartel may continue with their trade. This proves a challenge to the potential users. Legally, extradition also has consequences as it exposes the Mexican government incapability to try the drug lords. On the other hand, the legal procedures are also complex as laws of various countries contradict in

Saturday, September 7, 2019

Cultural competency in nursing Assignment Example | Topics and Well Written Essays - 250 words

Cultural competency in nursing - Assignment Example Such ensures that nurses can listen to patients effectively in order to learn about their illness and health status. This demands that nurses acquire the knowledge, which makes them learn about the culture of other groups in terms of shared values and traditions. Hence, individuals are able to understand the ethnicity of other persons and their cultural beliefs. Attitude is an integral value for the caregivers in different cultural settings. This is because attitude influences the thinking and behavior that nurses may develop with respect to cultural practices of individuals in different health care environments. Finally, skills aid nurses to have the best cultural competency level. This is in terms of communications and comprehending the means of providing effective patient care and planning for the same. Hence, nurses are able to establish a neutral environment for delivering quality care to the patients in an effective

Friday, September 6, 2019

Marketing a New Product Internationally Essay Example for Free

Marketing a New Product Internationally Essay Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the worlds third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.